REAL ESTATE, TECHNOLOGY AND THE VIRUS
Almost all aspects of our everyday lives have been thrown into confusion while we work as a community to lessen the impact of the novel coronavirus.
It’s fantastic to take note of the silver linings where they occur and what I’ve noticed is how quickly the housing market has responded to changes in the industry. Over the weekend, agents showed us just how much they have managed to adapt in a very short time,
Observing guidelines on social distancing that protect our community, agents transferred their auctions online. Although there were a couple of glitches, the online auctions seem to have been largely successful, with some homes selling for more than anticipated.
With everything going on, you wouldn’t expect that house sales are actually up compared to this time last year, but they are, by 8%! Another clever adaptation from the housing industry is virtual appraisals and virtual walkthroughs. Like many agencies, realestateaustralia.com.au offers digital appraisals conducted by experienced professionals with a turn around of 48 hours. Likewise, homes for sale can be viewed via an app. The agent uses their phone to record a walkthrough of the property which is accessible 24 hours a day for potential buyers.
Moving forward, it will be interesting to see which of these technologies we choose to continue with. In the meantime, a hearty congratulations to those in the housing industry who have found a way to keep on during these challenging times.
THE SECRET TO SELLING YOUR HOME FAST?
It’s probably not what you think.
You’ve finished your renovations and it’s time to put your property on the market. You’ve probably got a detailed description of the property complemented by a collection of stunning photos to upload to your online ad - a freshly painted living room, an updated bathroom, all new cabinetry in the kitchen. These are sure to excite the potential buyer, and feed their day dreams of owning a perfect home. But before you hit send, have you forgotten something?
Most home buyers begin their house hunt online. While they might have fallen in love with the look of the house, what they need to know is how it flows. That’s why you should absolutely include a floor plan in your property listing.
With a floor plan, buyers have a better idea of how they will live in the space. They can visualise their movement from the kitchen to the living room, to the bathrooms and bedrooms. A floor plan has the added effect of depersonalising a house. The buyer can look at the floor plan and start imagining their own furniture set up the way they like.
Sometimes a buyer is looking for a specific layout to suit their needs. They aren’t as interested in fancy photos as they are in a layout that suits their needs exactly. By including a floor plan in your property listing, you’ve covered both sections of your market.
If you’ve been renovating your property for a profitable sale, you probably have floor plans on hand already to give to your agent. But if you have an older home, your real estate should be able to organise to have a plan drawn for you. Make sure the plan is neat and easy to read with each of the rooms labelled.
After you’ve put in so much effort renovating your home to sell, don’t overlook this key strategy that can add interest and value to your home once it’s on the market.